Even a civil organization can be professional and marketing oriented. The Hungarian Canoe Federation celebrated its 75th anniversary with an interactive exhibition at the Allee shopping center, giving the enthusiasts of the sport and larger audiences alike a very special experience. The boathouse, which combined traditional and modern design, gave the Federation the opportunity to present their successes and achievements, while the connecting pool saw winding queues of children eager to try can you touring with their families, right in the middle of the shopping center. The biggest attraction of the promotional event, however, was the augmented reality show: as participants walked onto the pier, they were amazed by the sight of walruses, dolphins, penguins and other sea creatures emerging from the water.