For an exhibition appearance, a key communications objective is to make sure that the installation stands out visually from the neighboring stands, or perhaps from all of the other installations; in other words, it must be special, memorable and inspiring confidence in visitors, and it must position the company, its products and services according to the expectations of the management. Our custom creative concepts, beyond the visually striking 3D designs, offer complex solutions that in addition to conveying the key marketing and communications messages, also significantly increase attendance at the stand. Thus, the concept does not only govern the visual design, but also the success of the operation and the corresponding marketing-communications strategy, harmonizing with the client’s objectives.